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Feature Walls for Flippers

Feature Walls for Flippers — Raise ARV, Sell Faster | Demvel

Why Demvel panels help flips sell higher and faster

White-box interiors blend together. Buyers scan photos in seconds and anchor on “standard.” A bold, luxury-read feature wall resets that anchor: better first photo, richer walkthrough, and a premium that feels justified. For flippers, that usually means higher ARV, fewer price cuts and shorter DOM.

How a feature wall changes the deal

  • ARV lift (+2–5%). Premium look in the hero photos supports a higher list and cleaner comps.
  • Faster sale (lower DOM). Distinct visuals drive more saves/showings and reduce the need for reductions.
  • Carry cost savings. Fewer days on market cut interest, taxes, insurance and utilities.
  • 1–2 day install. Prefinished panels; little downtime; works with staging and fresh paint.
  • Trade support. Samples, CAD/specs, priority scheduling; phased deliveries across multiple units.
  • US-made quality. Consistent finishes, custom sizes/colors, dependable lead times.

ARV = After Repair Value. DOM = Days on Market. Ranges are conservative; actuals vary by market, seasonality, and listing quality.

Wide statement wall photo for a renovated flip
Wide hero shot that reads as luxury.

Let’s count it out — simple, realistic math for flips

Scenario A — $500k target ARV

Baseline:
List $500k; DOM 45; carrying costs ≈ $120/day.
After feature wall + new photos:
ARV +2.5%$512.5k; DOM −10 days → saves $1,200 carry.
Gross delta:
+$12,500 price lift + $1,200 carry savings = +$13,700.
Payback (project ≈ $3,500):
Net ≈ +$10.2k — effectively immediate.

Illustrative; assumes competitive staging, good photos and typical buyer traffic.

Scenario B — $300k target ARV

Baseline:
List $300k; DOM 35; carrying ≈ $100/day.
After feature wall + new photos:
ARV +2%$306k; DOM −7 days → saves $700 carry.
Gross delta:
+$6,000 price lift + $700 savings = +$6,700.
Payback (project ≈ $3,000):
Net ≈ +$3.7k; payback well under a month.

South Florida flips — on-market results

Broward, 3/2 — one-week cosmetics + feature wall

Investor refreshed paint and lighting, added a walnut statement wall in the living area, and reshot. Traffic and saves jumped in the first 72 hours; first weekend produced multiple offers.

Baseline expectations:
List $540k; expected DOM ~30; likely $10k reduction.
After upgrade:
Listed $555k; 2 strong offers in 9 days; no reduction.
Outcome estimate:
+$15k vs baseline, carry saved ≈ $2.1k.
“The wall made photos look like a model home. We avoided the price-drop dance and held firm.”
Flipper — Broward County

What investors care about

  • Looks expensive in photos; costs little time on site.
  • Pairs well with light-cosmetics scopes (paint, fixtures, LVP).
  • Repeatable across multiple doors; predictable lead times.
  • Trade terms; samples and CAD/specs for quick approvals.
“It’s a small line item that moves ARV and DOM. That’s the kind of lever we need.”
Investor — Miami-Dade

FAQ — for house flippers

How fast can this be done?
Many installs complete in 1–2 days after materials arrive. We can coordinate staging and photography timing.
Will this work with my current scope?
Yes. Panels slot into light-cosmetic scopes (paint, floors, lighting) and work with most wall substrates.
Do you support multiple properties?
Yes — phased deliveries, samples and CAD/specs, priority scheduling, and preferred trade terms.

Ready to lift ARV and cut DOM?

Send your scope (before/after timeline and rooms). We’ll quote, confirm lead times, and ship samples if needed.